RFID零售的用例
社会经济的发展改变了人们购物的方式。消费者不仅对质量有很高的要求，而且期望获得更好的购物体验。零售商需要根据市场条件合理协调零售的各个方面，以适应新的消费模式。
The rise in labor costs and demand to reduce logistics’ operational costs have generated objective demands for the rapid use ofRFIDin modern retail. With the rise of smart retail and high competition among companies, RFID technology plays an increasingly important role in improving the competitiveness of modern retail enterprises.
Retailers have always been pioneers in RFID use, and many of have already benefited from RFID implementation for both internal management and shared supply chains. The entire supply chain is interlocked during the processes of procurement, storage, packaging, loading, transportation, distribution and sales to service, so retailers must grasp the entire business flow accurately, including logistics, information and capital flow in real time. RFID effectively provides the retail industry with input and output of business operational data, control and tracking of business processes, and reduction of error rates, which help retailers improve work efficiency, enhance visibility and reduce operational costs.
随着RFID在零售业的深入发展，新的工业用例逐渐发展。多亏了RFID，零售商可以获取更准确的用户行为信息，智能分析客户购物行为to further optimize product allocation, improve marketing strategies and achieve precise marketing insight.
In recent years, RFID technology has brought new opportunities to footwear and apparel chains. Increasingly, well-known international and domestic apparel companies, such as Uniqlo, Zara, H&M, Prada and La Chapelle, have been using RFID in their operations.
Date collection of user behaviors
How can RFID benefits retailers? Taking the use case of footwear and clothing retailers as an example, RFID can be added to shoe cabinets, clothes panels, fitting rooms, fitting mirrors, island shelves and warehouse entrances and exits to record customer shopping behaviors. Customers’ product preferences can be analyzed based on data, including time, frequency and transaction records of customers picking up and trying on products, so that products can be optimized with the desired configuration, resulting in higher sales.
In specific use cases, short-range near-field antennas can be installed under each shoe bracket or in a concealed position of a clothes panel and a 16-port collector with wireless functionality can be placed in a hidden position. The number of collectors depends on the area of the store. Customer behaviors can be judged based on the distance between the collecting antenna and theUHF标签of the product. It is considered a “try-on” when the product is picked up or taken away for a certain period of time, often more than one minute. Thus, this behavioral customer data provides accurate and comprehensive support for business management decisions.
快速产品定位和搜索
零售鞋店通常装满各种规格，型号和颜色的鞋子。但是，由于显示区域有限，每鞋只有一个样品。员工通常需要在店面仓库中手动搜索，而且通常很难在短时间内找到特定产品。结果，许多客户不愿意等待而无需购买任何东西。
RFIDassists in fast and accurate product searches. Using an RFID terminal, staff can detect goods quickly in the warehouse and lock targeted goods accurately, which greatly shortens search time and helps workers responds to customer requirements with high efficiency.
Jewelry management with RFID
RFID还可以帮助监视珠宝商店和柜台的销售，转移，交付或安全补货流程。RFID读者可以通过天线读取柜台上每件珠宝的电子标签数据。例如，一旦发生意外情况，如果读者无法在一定时间段内从某个标签中收集信息，则系统将通过警报提醒员工对潜在问题的提醒。珠宝通过托盘中的RFID监视，一旦离开指定的安全范围，就会触发警报。当将珠宝赠送给客户时，珠宝的相关细节也可以在公司的系统屏幕上显示。RFID集成的读者可以完成解决方案。在业务结束时，RFID设备可以自动确认每种珠宝的特定数量。RFID技术的非接触式，多标签阅读和强大的穿透功能将有助于企业迅速完成库存货物，大大减少所需的人力和时间，同时提高运营效率。
RFIDhas become increasingly popular in the retail industry. The segmentation and expansion of industrial applications will inevitably meet the needs for more efficient and comprehensive use cases in the future, a testament to the fact that the usage rates of RFID technology are still increasing.
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